At TSE Research, we specialise in delivering tourism, visitor attraction, and events research, making us a national leader in tourism research services. With extensive experience working with destinations, local authorities, businesses, and visitor attractions across the UK, we offer comprehensive services in research design, management, and reporting.

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We take pride in partnering with our clients, whether they are destinations or tourism businesses, to ensure we fully understand their needs. Our approach goes beyond simply providing reports; we offer tailored recommendations and strategic insights to help our clients achieve their goals and succeed.

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Our research methods are fully audited and accredited by the Market Research Society (Company Partner), ensuring the highest standards of data collection and analysis. 

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Whether you're a destination looking to enhance tourism strategies or a business aiming to refine its market approach, we have the tools and expertise to deliver actionable insights.

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Our Services Include:

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•    Qualitative Research Methods – In-depth insights through interviews, focus groups, and observational studies.
•    Economic Impact Modelling – Expertise in using models like the enhanced Cambridge Model 2, PRIME, and Local Event Impact          to assess the financial impact of tourism activities and events.
•    Industry Audits & Business Intelligence – Comprehensive audits to inform decision-making and strategy.
•    Survey Design & Implementation – Custom surveys to capture valuable data from customers, visitors, and stakeholders.
•    Visitor Profiling – Identification of visitor behaviour, preferences, and spending patterns to guide marketing and operational                    improvements.
•    Event and Campaign Evaluation – Assessment of the success of tourism campaigns and events, using bespoke tools such as              the Campaign Evaluator and Local Event Impact Model.
•    Short-Term Rental Market Analysis – New for 2024, in collaboration with AirDNA, we offer detailed insights into the short-term                rental market. 

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Economic Impact Studies

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Our economic impact studies help destinations and businesses understand the volume, value, and financial contribution of visitor activities. With the launch of the enhanced Cambridge Model 2, we offer more detailed insights, incorporating modern metrics and short-stay letting intelligence for more accurate analysis of tourism’s economic impact.

 

Policy Research and Impact Evaluation

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We provide bespoke policy research to help local authorities and government agencies understand the impact of tourism and develop effective strategies. This can include evaluating the effects of specific circumstances like natural disasters or COVID-19, as well as broader studies such as market sector research, industry audits, and economic evaluations.

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Local Economy Research

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We support local authorities by researching the impact of tourism on local economies. This research is essential for decision-making, inward investment, and community awareness. Methods we use include marketing evaluation, destination audits, business performance studies, and more.

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Get in Touch

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Contact TSE Research to learn more about how we can provide the data and insights to support your destination or business. We are here to help you unlock the potential of your tourism operations and reach your goals.