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*2023 Stats South East England source AirDNA

Unlocking Short Term Rental Analytics

Exciting news for 2024! Tourism South East is now able to support destinations to gain a better understanding of short-term rental (STR) market at local level.

 

With access to AirDNA's comprehensive analytics, we're delighted to provide destinations with valuable insights, enabling them to make informed decisions in the rapidly expanding short-term property rental market.

 

Understanding the dynamics of short-term rental (STR) properties in your area is a key metric to support planning and strategy in a ( currently) unregulated landscape. It aids in assessing STR impact on local communities, understanding the value of
in-destination visitor spending, supports decision-making for planning applications, and helps understand the broader implications on the community and infrastructure.

 

Obtaining accurate information on the STR market can prove costly. Through our relationship with AirDNA, TSE aims to address this issue by offering three affordable one-off annual report solutions, that provide market summary analytics on STR properties for a one off cost.

 

Starting from £375 plus VAT, our three reports are designed to provide the key metrics required by destinations. Our data, sourced from the AirDNA platform, is presented clearly with intuitive charts, graphs, and tables, provided on an annual basis.

 

You will find detailed information about our report options below. For more information or to discuss a bespoke solution, please feel free to contact our Research Department.

 

 

A platform that monitors the performance data of 10 million properties listed on Airbnb, Vrbo, and holiday homes on booking.com, all of which are used for holiday rentals making it one of the most dominant player in this field.

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What is AirDNA?

 

 

It combines website data, real-time property owner information, booking records, advanced algorithms, and rigorous quality checks to ensure a remarkable 95% accuracy rate. This level of precision has earned the trust of large-scale property investors and hedge fund managers, underscoring the reliability of the data.

How is Data Collected?

Essential Insights Package £375+VAT

This Essential package provides an introduction to STR within a destination

 with access to fundamental key performance indicators, suitable for destinations looking for an overview of their STR properties.

INCLUDED

   Essential 

                  £375 + VAT per year

  • Location Map of all Short-Term Rental Properties in Destination, colour coded by product type

  • Chart detailing total listings by property type 2023

  • Access to the following 5 Headline KPIs for 2023:-​​​

- Total Annual Revenue

- Available Listings (monthly average) 

- Total Booked Nights 
- Average Annual Occupancy

- Average Length of Stay

  • Analytics Report Provided Annually

Advanced Insights Package £750+VAT

This Advanced package unlocks more invaluable key performance indicators helping with planning and policy of STR properties and includes comparison performance data over 2 years. 

Advanced 

                  £750 +VAT per year

  • Location Map of all Short-Term Rental Properties in Destination, colour coded by product type

  • Chart detailing total listings by property type 2023

  • Access to the following 5 Headline KPIs for 2023:-​

- Total Annual Revenue

- Available Listings (monthly average) 

- Total Booked Nights 
- Average Annual Occupancy

- Average Length of Stay

INCLUDED

  • Access to TWO of the following KPIs of your choice for 2022 & 2023:-

       

  • Average Daily Rate Analysis 2022 vs 2023 

  • Total Available Listings Monthly 2022 vs 2023 

  • Supply (Total number of Available Nights & Booked Nights) 2022 v 2023 

  • Total Revenue 2022 vs 2023 

  • Demand / Booked Nights  Heat Map  2022 vs 2023 

      Regional Overview Comparison Year 2023

       

  • Summary of the Short-Term Rental market for the region of your preference.

  • Reviews / Amenities /  Property Size Breakdown

  • % of user generated review scores

  • Published amenities  – Hot Tub | Parking | Dog Friendly etc

  • % of property breakdown by size

  • Analytics Report Provided Annually

Detailed Insights Package £985+VAT

The Detailed package includes all key performance indicators, offering destinations a comprehensive understanding of the STR properties, ideal for destinations with more sophisticated needs or those aiming for advanced strategic planning of their STR market.

   Detailed 

                  £985 + VAT per year

INCLUDED

  • Location Map of all Short-Term Rental Properties in Destination, colour coded by product type

  • Chart detailing total listings by property type 2023

  • Access to the following 5 Headline KPIs for 2023:-​​​

- Total Annual Revenue

- Available Listings (monthly average) 

- Total Booked Nights 
- Average Annual Occupancy

- Average Length of Stay

  • Access to ALL of the following KPIs for 2022 & 2023:-    

  • Average Daily Rate Analysis 2022 vs 2023 

  • Total Available Listings Monthly 2022 vs 2023 

  • Supply (Total number of Available Nights & Booked Nights) 2022 v 2023 

  • Total Revenue 2022 vs 2023 

  • Demand / Booked Nights  Heat Map  2022 vs 2023 

  • Regional Overview Comparison Year 2023

       

  • Summary of the Short-Term Rental market for the region of your preference.

  • Reviews / Amenities /  Property Size Breakdown

  • % of user generated review scores

  • Published amenities  – Hot Tub | Parking | Dog Friendly etc

  • % of property breakdown by size

  • Access to Valuable Comparison Data

 

(Choose one destination of your choice)

 

  • Monthly Occupancy Data – breakdown comparing the chosen destination with own destination  – years 2021 to 2023 

  • Average Daily Rate - for chosen destination and own destination year 2023 

  • Length of Stay - for chosen destination and own  destination year 2023

  • Annual Available Listings for chosen destination and own destination year 2023

  • Analytics Report Provided Annually

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